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BBQ chain Famous Dave’s chooses Colle + McVoy as agency of record

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By Minda Smiley, Reporter

July 21, 2016 | 2 min read

Minnesota-based barbecue chain Famous Dave’s of America has named Minneapolis agency Colle + McVoy as its agency of record.

Famous Dave's

Famous Dave's

According to Colle + McVoy, the agency will be tasked with using “strategy, creative, design, media planning and buying, and digital support to reignite the position of Famous Dave’s of America, Inc. as the country’s premier Bar-B-Que dining experience and company.”

Alfredo Martel, chief marketing officer of Famous Dave’s, said of the announcement: “This is the perfect time for us to partner with Colle + McVoy. Together, we have a passion for revitalizing beloved brands with wonderful stories and we are well poised to leverage the ‘sauce-some’ legacy of the Famous Dave’s brand experience.”

Martel previously worked with Colle + McVoy during his time at Caribou Coffee, a brand the agency worked with for many years before losing the account earlier this year.

The Famous Dave’s win comes on the heels of new hires at the agency, including Laura Fegley’s appointment as executive creative director.

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