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Virtual Reality Emblematic chooses creative agency TK to lead rebrand

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By Tony Connelly, Sports Marketing Reporter

July 18, 2016 | 2 min read

Virtual reality company Emblematic has chosen creative agency TK to manage its rebrand, including the redesign of its website.

TK

TK

The integrated creative agency was chosen following a competitive pitch and will have its LA office oversee the three month project for the US-based VR creator.

TK, which also has offices in Leeds and London, will take responsibility for all aspects of the rebrand, including the rollout and new website.

“We chose TK for a variety of reasons,” said Nonny de la Peña, co-founder of the US creator of VR experiences.

“Firstly, they came up with a variety of great, really imaginative ideas from the start. Secondly, they really listened to our feedback, and addressed every issue we raised, thoughtfully and consistently. And finally, they executed on the final concepts with the utmost degree of professionalism and attention to detail.”

TK founder, Nik Entwistle, added: “We are extremely pleased and proud to have been chosen by Emblematic for its rebrand. Emblematic is a leader in the virtual reality space and we know we can fulfill the team’s need for a fresh way to set them apart from the competition as the VR industry continues to grow and evolve.”

The win will see TK significantly strengthen its footing in the US, just one year after the opening of its LA office, and help position it as a key name in the rapidly expanding VR industry.

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