Jamie Oliver has spent the day guest editing the Huffington Post UK to kick of its Thriving Families initiative as the publisher ramps up its 'solution-based' approach to journalism.
Oliver has curated a series of articles, blogs and videos from HuffPost UK around the subject of feeding healthy families to launch its new project Thriving Families.
He also headed a Facebook Live interview with HuffPost UK executive editor and global Lifestyle Editor, Poorna Bell in which he discussed the biggest problems around obesity in children, which had close to 30K views.
In a blog published on the Huffington Post UK, Oliver wrote: “I had no idea then just how much of a phenomenon The Naked Chef would become, and looking back to that time, I never would have thought then that I’d be sitting here today writing for The Huffington Post and kicking off their Thriving Families month.
“When I decided to tackle school food a few years later, it was because I knew that if you could improve food for kids for the 190 days of the year that they’re in school, and in lots of cases that’s two meals a day eaten away from the home, then that would be a huge and significant step towards improving their general nutrition.
“And that’s powerful stuff, don’t get me wrong, but the true battle is one that happens in the home.
“I believe it’s a parent or guardian’s duty to help teach their kids about food. For those 175 days a year when they’re not at school, we should be inspiring them with a range of fresh foods. I hope that the government’s long overdue Childhood Obesity Strategy will include measures to help parents, particularly those on a budget.”
The month-long initiative will explore the issues facing parents and will hope to offer advice and solutions to modern families, kicking off with the role food plays in families. The timely launch comes during the summer holidays, with school’s out across the country.
HuffPost has worked with variety of organisations and parents for the project, including The Children’s Food Trust, Change4Life, Public Health England and Jamie Oliver's Kitchen Garden Project. Bloggers include the columnist, author and blogger Hayley Goleniowska, dad of two and TV presenter, Jeff Brazier and parent blogger, Rebecca Finlay.
It’s all part of the publisher’s global editorial initiative ‘What’s Working’, its push to tell the stories of the world’s challenges “the media too often overlooks” by taking a ‘solutions-based’ approach to journalism.
In February the duchess of Cambridge guest edited the news site as part of its Young Minds Matter initiative designed to improve and better understand mental health issues affecting young people.