The Drum Network Awards 2016 launch with help from Chapter
The Drum Network has collaborated with Chapter to launch the annual Drum Network Awards. Now in their eighth year, the awards recognise UK agencies that have grown as a business and delivered impressive results for their clients.
Shot by Ian Winstanley and retouched by Jon Smith, the ‘Reward Your Instincts’ campaign aims to spur on entrants who have unleashed their animal instinct and used it to guide them and their clients to success.
The campaign features three part animal, part human portraits that will feature in print, online and as a range of activation ideas that will appear at the awards ceremony.
The Drum Network Awards 2016 launch ads from Chapter.
Richard Draycott, managing director of The Drum Network, said: “The Drum Network Awards is one of our most prestigious events, but the ceremony is also one of the liveliest. We wanted a campaign that encapsulated both sides and were blown away by all the work Chapter presented to us. The whole team had clearly put a lot of time and effort into the project, but the ‘Reward Your Instincts’ route in particular got us really excited and epitomises everything The Drum Network Awards are about.”
Creatives Ash Humby and Ben Woolrych, the team behind the campaign, said: “This was one of those briefs everyone in the agency wanted to work on, so we were pretty chuffed when our route was chosen. We’re really proud of with the work we’ve produced so far and can’t wait to get cracking on with the rest of the project.”
Chapter is part of The Mission Marketing Group plc (the mission™), the marketing communications and advertising group including April Six, bigdog, Bray Leino, Mongoose, Proof, RLA, Robson Brown, Solaris, Speed, Splash, Story and ThinkBDW.
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