Coca-Cola introduces new Aquarius Vive brand designed by Pemberton & Whitefoord
Coca-Cola Iberia has introduced a new product under its Aquarius drinks brand named Vive, with packaging designed by London based agency Pemberton & Whitefoord.
Aquarius Vive
The drink, which contains extracts of the ‘superfruit’ Baobab, has been introduced after consumers have started to pull away from sports drinks, something that the Aquarius brand was initially linked to when it launched.
The agency worked closely with Aquarius on the design of the packs, as well as on promotional multipacks, POS materials and the brand’s corporate guideline document.
The design of the bottle and cans for Aquarius Vive, which comes in Lemon and Lime and Tropical, features a Baobab leaf background as well as vibrant colours.
Commenting on the product, Danae Blanco, senior brand manager at Aquarius said: “Aquarius was born very linked to the world of sports drinks. But in a natural way, the consumer has pulled out of this territory and has gravitated to all other consumption occasions becoming a healthy refreshment drink for any moment. With Aquarius Vive, we want to encourage this natural movement of the consumer”.
The Aquarius family of products (Aquarius and Aquarius Zero) are already Coca-Cola’s fifth best selling brand, and Aquarius Vive is set to boost volume growth this year by 8.5 per cent.