5 takeaways from #SMBuzzChat on podcasting

5 Key Takeaways from Podcasting

Podcasting has returned in its final form; gone (in theory) are the days of droning individuals talking solus into a microphone.

This final form is better produced, aimed at a new generation of storytellers whilst also being brave in the topics covered. Take the latest 'Reply All' episodes that strayed away from it’s typical story of the week about interesting internet facts to focus on a four-part true-crime series. It’s not just story-based podcasts that are having a boom; knowledge based podcasts are also feeling a new surge of interest with 30 minutes snack bits being perfect for commutes and more. In #SMBuzzChat, we discussed the ROI of podcasts and how they can help your marketing strategy.

1. Podcasts can be great for brands

Would you listen to an official Cineworld podcast that instead of just sell, sell, sell was more discussion led and gave you sneak peaks at upcoming films? Of course you would. Any brand could have a podcast; it just needs to be a perfect mix of content and ultimately, exposure.

2. Podcasts can be listened to anywhere at anytime

We may be aiming our reticules further towards the ever elusive video dictator in terms of content engagement, but podcasting allows you to reach more people at any time. Commutes, gym sessions or even during the working day; podcasts allow the listener to engage whilst multi tasking or juggling.

3. The ideal length is… knowing your audience

Don’t just record a podcast and expect it to be listened to by the world; the Internet does not work that way. All content needs to have a market and the best way to do that, is to analyse your audience.

4. Podcasts can be personalised and also feel, personal

Scroobius Pip’s podcast network is a great example of a podcast as Pip talks to his audience like he knows each individual listener. Just as Twitter is an insight into the lives of celebrities, podcasts are a direct line to what your favourite celebrities can be talking about.

5. I don’t need to know anything about podcasting, I do marketing

Well that’s not entirely true. Creating a podcast from scratch can teach you so much about the flow of content, how content should be put together and most importantly it you being creative.

#SMBuzzChat returns next week with Cass Gowing, Head of Social Media at All Saints.

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Adam Libonatti-Roche

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