Twitter continues to test consumers' livestreaming appetite, partnering with CBS News on convention coverage
Twitter tested its livestreaming chops during the just-concluded Wimbledon. Now it’s seeking to capitalize on all the chatter that will be taking place on its platform during the Republican and Democratic National Conventions.
cbsn_twitter_rnc_dnc_livestream.png
Twitter and CBS News yesterday announced a partnership that will enable the former to stream the latter’s live convention coverage. In late 2015 the two companies also partnered to integrate metrics, curated tweets, and live questions into CBS’s debate coverage.
"Twitter is the fastest way to find out what's happening in politics and to have a discussion about it," said Anthony Noto, Twitter's chief financial officer, in a statement. "By bringing the live discussion of the Republican and Democratic national conventions together with CBSN's live video stream of the proceedings, we believe we're giving people around the world the best way to experience democracy in action."
CBSN - CBS News’ 24/7 digital streaming network - anchors and correspondents Josh Elliott, Elaine Quijano, and Vladimir Duthiers will will be spearheading the non-stop convention coverage.
"CBS News will have the highest quality original reporting continuously throughout both conventions—we are very pleased that reporting will be so prominently featured on Twitter's live platform," said CBS News President David Rhodes.