Time Inc. UK acquires digital ad network Collective Europe Limited
Time Inc. UK has acquired Collective Europe Limited - an ad network that provides digital creative advertising solutions to a number of brands including Microsoft, O2, Sky, Unilever, Disney and eBay.
Time Inc. UK
Trading as Collective UK, the company specialises in delivering digital solutions and brand campaigns for its clients across display, video and branded content. It has an in-house design studio and produces a range of ad units and native formats for desktop, tablet and mobile, using a mix of proprietary, first and third party data to target key audiences.
Its TV Accelerator (TVA) lets advertisers integrate online and offline data, meaning they can use insights from their TV ad campaigns for their online advertising.
Sam Finlay, chief revenue officer, Time Inc. UK, said: "[Collective's] ability to deliver market-leading premium creative solutions for brands at scale further strengthens our market-leading proposition.
"We look forward to integrating Collective UK’s offering with the unique brands, content and data we have at our disposal to create an irresistible opportunity for our clients."
Giles Ivey, UK managing director at Collective, added: "In a time of much consolidation in the market, we were approached by several companies last year enquiring as to our future plans. When we talked to Time Inc. UK we knew immediately that there were so many ways we could work together to produce amazing results for our clients.
"In an era where the ability to offer scale programmatically, to create and distribute content and also to offer experiential solutions is key, we’re so excited to be part of Time Inc. UK and be a part of delivering the highest quality and most coherent brand solutions in the UK market.”
Collective recently took home the Best Use of Creativity award at The Drum Digital Trading Awards 2016 for its work on Asda's Halloween branding campaign.
Collective UK will continue to operate from its London offices on Great Marlborough Street.