Eyeview appoints Jeff Fagel as new chief marketing officer, key focus to be on outcome-based video marketing

“I’m excited to add a marketing leader with deep digital, retail, brand and customer experience to define, build and lead a new video advertising category around outcome-based video marketing,” said Oren Harnevo, CEO and co-founder of Eyeview. “Today’s marketers must prove a measured return in sales on every dollar they spend and Jeff understands this, as he has spent time as a brand side marketing leader and is a seasoned marketing technology CMO who has worked directly with brands to navigate the competitive landscape and scale their businesses.”

“For me, what is most exciting is that Eyeview has proven that video can do more than branding, driving significant incremental offline sales for clients across retail, CPG, auto and travel segments,” said Fagel. “The future of marketing is about business outcomes, not media outputs. Eyeview is delivering on the long-awaited promise of marrying the engagement and appeal of television quality video advertising with data and targeting capabilities in order to drive sales.”

Fagel most recently was the CMO at Cofactor, a division of Tegna, formerly Gannett (Cars.com, Careerbuilder, etc). Prior to that role, Jeff led marketing at edo Interactive, a venture-backed startup within the emerging payments space.

He has extensive brand marketing, consumer packaged goods, and retail experience and was responsible for strategic leadership across the Kmart brand and its private-label portfolio with a focus on customer, digital and social media strategy. An innovator in multi-channel brand development, prior to Sears Holdings, Fagel held multiple marketing leadership roles at PepsiCo and ConAgra.