Creative Work of the Week: Skittles forfeits its rainbow to celebrate Pride in London
By forfeiting its rainbow for Pride in London celebrations Skittles has won over The Drum readers.
Working with Adam&EveDDB, the confectionary brand kicked off celebrations in London last month with an open letter announcing that during Pride ‘only one rainbow deserves to be the centres of attention’.
Therefore, Skittles gave up its famous colours to ensure that the focus was squarely on the one rainbow that mattered…Pride’s.
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