WeChat users given way to avoid embarrassing health chats by using stickers

Narayana Health and McCann Health India use WeChat for health campaign

Healthcare brand Narayana Health and McCann Health India have partnered to create special stickers for mobile messaging platform WeChat.

The set of stickers are designed to help WeChat users in India express their health issues to one another, avoiding discussing things that may be too complicated for the channel or too embarrassing.

Stickers have become a de facto means of communicating on mobile messaging services, being included on most platforms, including WeChat, Line and Facebook. As people shift towards this way of communicating, McCann and Narayana Health decided creating visual tools for people made sure that health wasn’t discluded as a topic from these platforms.

Dr Harshit Jain, senior vice president and country manager, McCann Health India, said: “We are excited to partner with Narayana Health and WeChat in creating this unique new language for Health, which people from all states, across the country will be able to use.”

WeChat has almost 40m users in India and Narayana Health wanted to capitalise on this scale. The stickers will cover common conditions such as back pain and headaches, with an initial set of over a dozen.

McCann Health India says more designs will be added in time and users will be asked for suggestions around what to add next by voting on the brand’s WeChat social page.

Charlotte McEleny

Charlotte McEleny is The Drum's Asia Editor, charged with finding all the interesting industry news and insights from the Asia Pacific region. During her year in Asia, she's covered topics as wide ranging as industry overwork to artificial intelligence, and interviewed top CMOs such as Alibaba's Chris Tung, and world famous creatives such as Rankin.

Based in Singapore, she travels the region regularly, attending and presenting at many top events, such as Spikes, Ad Week Asia and Innovfest.

Prior to her role as Asia Editor, she spent 10 years working across the London marketing trade magazines, even picking up an award for Best Digital Team at the PPA Digital Awards during her spell as digital editor at Marketing.

All by Charlotte