Google Artificial Intelligence Technology

Google snaps up 'instant object recognition' startup Moodstocks

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By Rebecca Stewart, Trends Editor

July 7, 2016 | 2 min read

Google is continuing to invest in artificial intelligence with the purchase of French visual machine learning startup Moodstocks.

Google Moodstocks AI

Google has bought visual AI firm Moodstocks / Moodstocks

The small tech firm specialises in instant smartphone image recognition, which in theory could be used by Google to strengthen the visual capability of its image and video-based products, search or otherwise.

The deal is expected to be completed in the coming weeks, with Moodstocks saying its “thrilled” with the acquisition.

Google hasn’t specified what the startup’s main function will be but said that the team will join its researches and engineers at the internet behemoth’s R&D centre in Paris.

“Our focus will be to build great image recognition tools within Google, but rest assured that current paying Moodstocks customers will be able to use it until the end of their subscription,” said Moodstocks on its website.

“This also means that we will be discontinuing our image recognition services soon, but we look forward to bringing you even better tools as part of Google.”

In June, Twitter also tapped an AI startup, buying Magic Pony to help it bolster its image-sharing, video and live-streaming experiences.

Google Artificial Intelligence Technology

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