Swarovski hands global media account to Havas
Havas Media has landed Swarovski’s global account, spanning over 35 counties, taking it over from incumbent agency Zenith Optimedia which had held on the business since 2007.
Swarovski
"As part of our commitment to the ongoing improvement of our media and marketing governance, Swarovski periodically evaluates all marketing service suppliers to ensure we maintain the best working relationships with the best agency partners,” said senior vice-president of branding, communication and media CGB Swarovski, Alessandro Vergano.
“The team at Havas Media impressed us with their responsible, yet imaginative and passionate approach - characteristics that are core to our company‘s culture. Their strategic proposal was exactly what we need to help us achieve our goals as we move into our next phase of business development. We are confident that we have found the right partner to deliver strategic support, operational set-up and digital transformation."
The agency will take on the account effective 1 January, 2017. It will cover the full range of media including social and programmatic.
Dominique Delport, global managing director Havas Media Group predicted Swarovski would “become one of our most valued long-term partners."