The Drum rolls out new website design to improve user experience and surface more content
The Drum's new look European and US website design has gone live, enabling better content surfacing on the homepage while also improving its mobile performance.
The Drum's newly-released website
The new look for Europe's most read media and marketing website features several content sections across marketing, creative, digital, media and advertising on its homepage in order to help readers find new content in any relevant sector whenever they visit. Further sectors can be found within the All section of the homepage menu, including B2B Marketing, Diversity, AI, sponsorship and Video Series to name a few.
The load speed for the new design will be much faster than the previous side on both mobile devices and desktop while the structure of the site has also been simplified in order to make the reader's journey more user friendly.
The font for the site, in keeping with The Drum's print redesign last September, involved working with Monotype to develop and choose the style.
Writing about the new-look of the site, Nick Creed, co-founder and digital director of The Drum, explained: "Our re-design is not just cosmetic – we’ve updated our editorial pages for easier reading and deeper engagement. And we’ve given Creative Works a full makeover so the work can take centre stage and users can engage more fully."
He added: "And The Drum will now look great no matter what device you’re on. Our fully responsive site will deliver an optimised experience across mobile, tablet and desktop devices."
This is the first phase of a continuous roll out of the new design which will evolve over the coming months with further new features set to be developed during phase two later this year.