Jeweller ROX appoints Yard to deliver sparkling SEO
Jewellery retailer ROX has selected technical marketing agency Yard to manage digital marketing for the rox.co.uk domain, commencing this month, with the project covering search, content, conversion rate optimisation and analytics.
ROX, founded in 2002, operates two stores in Glasgow, with boutiques also in Edinburgh, Aberdeen, Newcastle and Leeds.
Kyron Keogh, co-founder and managing director at ROX, said: “We were looking for a results driven agency with a wealth of experience, particularly in analytics, who would be able to work with us to take ROX’s web presence to the next level. We instantly clicked with the team at Yard and were particularly drawn to their focus on innovative thinking – this is key to all we do at ROX and we are very pleased to be partnering with a like-minded agency.”
Richard Falconer, Yard’s head of SEO, said: “ROX is in many ways a dream client. They already have an exceptional brand and customer base and we’re delighted to have been chosen to play a large part in the next stage of their digital journey.”
Yard provides consultancy on data, content and innovation projects from its offices in Edinburgh, Glasgow and Cardiff.
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