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Advertising Week Europe “stands with London” following Brexit

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By Minda Smiley | Reporter

June 27, 2016 | 3 min read

Following the UK’s historic decision last week to leave the European Union (EU), Advertising Week Europe, an annual event that is based in London but attracts attendees from across Europe each year, plans to stay in London moving forward.

Ad Week Europe

Ad Week Europe

Matt Scheckner, chief executive of Advertising Week Europe, told The Drum that the annual event “stands with London – which remains the business capital of Europe.”

“The UK's embrace of creative industry as a vital part of the economic pathway forward transcends politics and the reality is technology has created a global ecosystem for the advertising and media business,” he said.

While he noted that the effects of Brexit, like tanking share prices, will be sure to have a real impact on both the UK and EU, he said that “restoration of certainty on the new order” will be vital moving forward since “economic confidence will only return with a strong going forward game plan.”

“Business must speak loudly and in a unified manner on the importance of consensus and avoiding sustained chaos so our hope is the business of governing will advance and not get caught up in Washington DC-like gridlock. That's a losing proposition for everyone,” he said.

While Advertising Week Europe has been held in London since its inception in 2013, the organizers of the event made a bigger push into Europe earlier this year with a roadshow that stopped in Berlin, Amsterdam and Stockholm. A number of companies, including Google, 72andSunny and Adobe, supported the effort, which explored the theme of “Creativity Through Innovation."

At the time, Scheckner noted that “there are a number of fantastic cities across Europe with thriving advertising and marketing sectors.”

At this year’s Advertising Week Europe in April, Brexit was a hot topic for many of those in attendance. One panel featured journalists and industry leaders debating the topic, with WPP boss Martin Sorrell stating that a decision to leave the EU would result in the London-based network losing influences in four of its top ten markets – Germany, France, Italy and Spain.

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