Waitrose has released a new barcode-scanning smartphone app designed to speed up the checkout process for its customers.
The Quick Check 'scan as you shop' app, available on both Android and iOS devices, replaces the handheld scanners the upmarket grocery chain has previously used in store.
Customers must attach their myWaitrose loyalty card and connect to in-store WiFi for the app to work. They then complete their shop as normal, scanning the barcode of each item with their phone's camera. There's no need to load things onto the conveyor belt before paying as normal at the till.
The app, which has been launched following a successful limited trial, only offers barcode scanning at its launch but Waitrose has indicated that future features could include a digital shopping list, promotional offers and mobile payment options.
Matt Clifton, Waitrose Head of Retail Change, said: “Being able to complete a whole shopping experience using only a smartphone means that shoppers can scan as they go, benefit from tailored offers, detailed product information and pay anywhere in the shop.
"The dynamic world of smartphone technology means that the future capabilities of this app are endless.”
More information is available on the Waitrose website.