EU Referendum Brexit The Drum Chip Shop Awards

Did political ads submitted to the Chip Shop Awards predict the Brexit?

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By John McCarthy, Opinion Editor

June 24, 2016 | 2 min read

So Britain has voted for a Brexit (more facts on how that will affect the UK ad industry here), Donald Trump is gallivanting around Ayrshire, and the UK seems divided on the future fortunes of the Union.

Chip Shop Awards

Chip Shop Awards

Whether happy or sad at the results, let’s take some time to reflect on a few of the satirical political ads that have been submitted to The Drum's Chip Shop Awards awards over the last few years, which document (in a tongue-in-cheek way) the developments that brought us to where we find ourselves today.

Below is some of the iconic work submitted to the awards, showing how the UK political landscape shifted to pull the UK out of the European Union.

Farage Ad
David Cameron: Use of animal
Use of Honesty
Ric Bixter
Shane Hanton
The Agency
School of communication arts
School of communication
Celebrity and charity

Did these Chip Shop Awards entires predict the Brexit? They certainly tapped the mood of the public and the scandals that appear to have shaped the decision to leave.

We'll have to call another referendum to get to the bottom of this.

EU Referendum Brexit The Drum Chip Shop Awards

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