Starbucks kicks off #NoFilter Pride in London campaign
Starbucks has underlined its support of London Pride with a number of initiatives as part of its #NoFilter campaign.
Offering its support to London’s LGBT community, the company wants its customers and staff to live #NoFilter, unashamed of who they are.
In the video above, it gives the spotlight to its staff members Aaron, Alvaro and Mirko, with them sharing the strengths of living a #NoFilter life.
It’s celebrating its second year as a gold sponsor of Pride in London set for 25 June, looking to handout limited edition t-shirts and Starbucks Pride #NoFilter flags to some of the expected 400,000 person strong crowd.
Of course, the brand’s support of Pride is a worldwide effort. Earlier this week it was flying a Pride Flag above its Seattle headquarters.
The Pride flag—flying proud, over the Starbucks Support Center in Seattle. #LoveWins pic.twitter.com/VlX493Y9xI
— Starbucks Coffee (@Starbucks) June 21, 2016