Iggy Pop promotes Cannes Lions Nils Leonard chat with powerful Dylan Thomas poem ‘Do Not Go Gentle'

“2016 will be the year we lost heroes. But I worry that people are starting to wait for the next cultural figurehead to mourn and it’s bullshit. Like the world’s worst meme,” said Leonard.

“Incredible living artists and icons continue to challenge and define our culture, and Iggy is their Viking king. Iggy has shrugged off what age is supposed to mean, convention, and expectation. He’s grown old disgracefully and successfully. He is a real-life beautiful and vicious inspiration.”

“Heroes walk amongst us still. We have a lot to learn from the man Josh Homme calls, ‘The last of the one and only’s.’ Social and commercial pressures, and the visibility of what we make in the creative industries has made us safe. Iggy and the challenge and danger he brings reminds us of the true power of creativity to move things on. That when things start to get boring, the only way out is to innovate, to create and to never stop diving in.”

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