Mobkoi appoints Rooster PR to build brand awareness among UK media and marketing trade

Mobkoi, a specialist in ultra-premium mobile marketing, has appointed Rooster to build brand and product awareness among the UK media, including marketing, advertising and business trade.

Launched by brothers Quentin and Guillaume Le Pape, the name ‘Mobkoi’ combines ‘Mob’, from mobile and ‘Koi’, the exclusive and premium Japanese fish, which swims against the current. The Koi symbolises the company’s approach to 100 per cent direct inventory from premium publishers as opposed to a programmatic approach.

Quentin Le Pape, chief exexcutive officer and co-founder of Mobkoi said: “Since launching two years ago we’ve experienced incredible growth and, with so many exciting new projects in the pipeline, we’re thrilled to have Rooster’s expertise and enthusiasm to help us get the word out.”

James Brooke, managing director at Rooster PR, said: “Mobkoi’s offering for both premium brands and world-renowned publishers is unique and compelling, combining the use of human control with the latest mobile marketing technology. We’re looking forward to giving Mobkoi the platform and the audience to showcase their innovative, ultra-premium campaigns.”

Mobkoi has an exclusive agreement with upday, the news service partnership between Axel Springer, the largest publishing house in Europe, and Samsung Electronics. Rooster’s appointment by Mobkoi follows its recent appointment by upday in April this year.

Michael Feeley

Michael Feeley is The Drum Network's consultant journalist, advising and assisting member agencies on their editorial submissions and contributions to The Drum.

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