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Amazon poised to launch standalone competitor to Spotify within months

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By John Glenday, Reporter

June 13, 2016 | 1 min read

Amazon is to adopt a more aggressive stance in the streaming subscription music sphere by tackling Spotify head on with the imminent launch of a standalone $9.99 per month service with a full catalogue of tracks.

Set to launch within a matter of months the new service will supercede a far more limited streaming service offered to its Prime subscribers, according to Reuters.

Despite its scale, Amazon faces a tough challenge breaking into what has become a crowded sector with the likes of Spotify, Apple Music, Google Play, Tidal, SoundCloud Go, Deezer, Rhapsody/Napster and Guvera all competing to hit the right note.

One area in which Amazon will have an edge is its existing hardware such as Echo which has shifted more than 3m copies of its voice activation service since its US launch in June. Many analysts see this as a natural extension for any music streaming service.

Amazon is currently locked in licensing negotiations with key rights holders ahead of the launch, which is anticipated to take place before autumn.

Technology Spotify Amazon

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