Ad of the Day: Beck's – CapCam
Beck’s has unrolled a clever way to shoot 360 degree video using its bottles – The CapCam.
On the limited edition bottles, the caps hide a 360 degree lens with sticks onto users’ smartphones, granting a fisheye view.
A scheme so obvious it’s a crime every bottle doesn’t carry a CapCam.
Credits
Advertising Agency: BBDO, Dusseldorf, Germany
Chief Creative Officers: Wolfgang Schneider, Darren Richardson
Executive Creative Director: Darren Richardson
Creative Directors: Anno Thenenbach, Jörg Tavidde
Senior Art Director: Tobias von Aesch
Copywriter: Ramon Scheffer
Art Director: Christian Sander
Accounts: Holger Bengel, Pascal Vrinssen, Steffen Ott
Director Print Production: Bernhard Burg
Chief Production Officer: Steffen Gentis
Production Company: CraftWork
Producer: Steffen Gentis, Kai Thorarensen, Kevin Krefta, Michael Koch, Sarah Asic
Sound: NHB Studios
Music: Echofuchs