Volvo's prologue ad reaps benefits of Mindshare and REDPILL influencer campaign

Volvo prologue ad

On the eve of the Euros, Zlatan has teamed up with another successful Swedish export, Volvo, to give us a glimpse inside the superstar's head and support Sweden’s bid for the championship. The prologue ad trended in 10 different markets, via influencer campaigns curated by Mindshare and REDPILL. Volvo is making sure Europe knows what they are dealing with — a footballer that can quip "I came like a king, left like a legend" with a straight face.

To launch the campaign Mindshare approached REDPILL to handle the publisher outreach, influencer engagement and online content strategies. With 15 target markets, REDPILL secured placements with the likes of Mashable, LeMonde, Car Throttle, as well as local publishers and social influencers in each market to achieve impressive results. Since launching, the video has trended in over 10 markets including Germany, France, Spain, Italy and the UK.

Anders Gustafsson, senior vice president of Volvo for Europe, Middle East and Africa said: “The campaign is a celebration of the independent mind, of the power that lies in the ability to think differently. There are many similarities between Zlatan’s and Volvo’s journeys. We haven’t got to where we are now by doing the same as everyone else.”

Liam Corrigan, director at REDPILL, said “Volvo’s content yet again continues to raise the standards of branded video and, in doing so, creates a compelling story for our publishers and influencers. REDPILL constantly strive to deliver more value to our publishers and produce newsworthy content in increasingly competitive social environments where only the best stories get published.”

REDPILL headquarters are in London and they work for clients such as Samsung and Bacardi.

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Naomi Taylor

Naomi Taylor is editorial account manager at The Drum Network, covering members' news, insights and publications.

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