Nike lets fans merge their faces with Cristiano Ronaldo on Snapchat as it extends 'The Switch' push

Nike is harnessing the power of Snapchat to extend its already-popular Euro 2016 campaign via a special filter that lets fans merge their faces with Cristiano Ronaldo.

The brand dropped a five-minute long ad yesterday dubbed 'The Switch' which sees Portugal forward experience his very own 'Freaky Friday' moment when he crashes into a young England fan and they swap bodies, and lifestyles.

'The Switch' video has clocked up over nine million views on YouTube since launching yesterday (9 June) and is running under the strapline 'Spark Brilliance' to show football lovers how one moment can change everything.

Building on this theme, the sports giant has teamed up with Snapchat to let supporters do their very own 'swap' with Ronaldo, as modeled above by The Drum team.

The move comes as sports marketers continue to invest in the messaging app. Earlier this month the All England Tennis and Croquet club inked a deal with Snapchat to share live moments from Wimbledon, including footage from the men and women's finals.

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Rebecca Stewart

Rebecca Stewart is a reporter at The Drum. Based in London, she writes news, analysis and features around brand marketing and digital innovation. She has interviewed key figures from the likes of Airbnb, Amnesty International, Unilever, Facebook and Spotify, as well as covering international events like Ad Week Europe, Dmexco and Ciclope.

All by Rebecca