Largest Canadian broadcasters embrace programmatic TV with Videology
Days after Bell Media announced a partnership with Videology to use the latter’s programmatic TV technology, Rogers media announced that it too would use Videology’s technology to offer linear TV inventory programmatically.
This results in two of the top three broadcasters in Canada using Videology to power its programmatic TV stack; Corus announced a similar deal with VisibleWorld in April.
“This partnership with Videology is a groundbreaking new step in scaling the use of data in the advanced TV advertising space,” said Al Dark, Senior Vice-President, Sales, Rogers Media. “We look forward to bringing this solution to market and continuing our efforts to address the convergence of TV and digital that drives the greatest value for our clients.”
Videology launched its DETV product earlier this year, enabling media companies and marketers to plan and forecast programmatic TV campaigns using a mix of first and third party data.
“As device proliferation and content consumption patterns continue to evolve, the need for advanced TV capabilities has become increasingly apparent for the broadcast ecosystem,” said Stuart Garvie, President, Bell Media Sales. “TV remains the single strongest avenue for driving results at scale, and we are working to maintain that leading position, with a strategy that reflects the new consumer journey, regardless of platform or device. Videology’s video-first approach and established relationships throughout North America and EMEA made them the obvious choice to be our strategic partner.”
Videology is one of the leading players in the programmatic and addressable TV space, and capturing both Bell and Rogers in the same week is a huge victory for the nine-year-old company.