Fintech player Zopa picks KBS Albion for creative and strategy brief
Fintech business Zopa has appointed KBS Albion to handle up its creative and brand strategy following a four-way pitch.
The appointment is a prelude to significant investment in the company’s marketing and product offerings. Zopa, which is one of the poster kids of a blooming UK fintech industry, is a peer-to-peer lending business that’s forging its brand around what it claims is a new model for consumer loans.
Amy Miller, chief marketing officer of Zopa, said: “We’re delighted to be working with Albion on our brand and communications strategy. They have a track record of building great brands in the tech industry and beyond, and we are excited about what we can do collaboratively to build Zopa’s awareness.”
Founded over a decade ago, the London-based fintech firm has been supported by Benchmark capital, Welllington Partners, Bessemer Venture Partners, Augmentum Capital and Arrowgrass Capital. Last December, it was revealed Zopa was working with JPMorgan Chase & Co to raise £70m in a financing round as it chased a £500m-plus valuation. In 2014, the fintech company’s revenue doubled to more than £11.5m, though its losses had doubled.
By working with an advertising agency, Zopa will hope to get more people using its platform in order to quicken its growth.
Paul Jakimciw, chief executive of KBS Albion, added: “With a strong history of partnering with disruptive businesses we are extremely excited to be partnering with one of the original disruptors in the FS category. We believe there is enormous opportunity for the brand to build on an impressive heritage of innovation as many of the old structures and corporations in this category continue to struggle.”