US first quarter online ad revenues hit all-time high of $15.9bn
Internet ad revenues in the US hit a first quarter record of $15.9bn this year, according to the Interactive Advertising Bureau (IAB).
This marks a 21 per cent increase over 2015’s first quarter online ad revenues, which brought in $13.2bn. According to the IAB, the spike marks the highest first quarter year-over-year jump in the past four years.
David Doty, executive vice president and CMO at IAB, said: “These landmark revenues confirm the growing importance of interactive for brand marketers to reach consumers who are increasingly spending their time on digital screens. Last year the industry reached its highest level of investment at over $50 billion, and this first quarter lays the foundation for what could very well be the biggest year yet for digital ad spending.”
In 2015, US online ad revenues hit a landmark $59.6bn, according to the IAB, marking six consecutive years of double-digital growth.
In the third quarter of 2015, internet ad revenues reached $15bn, while in the fourth quarter they hit $17.4bn.