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Agencies The Drum Chip Shop Awards Ad of the Day

The Chip Shop Awards 2016 winners have been crowned - find them here

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By John McCarthy, Opinion Editor

June 9, 2016 | 9 min read

The Chip Shop Awards rocked the Electric Brixton last night once again paying tribute to the most outstanding – and outrageous – work in advertising.

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Bringing to life irreverent ideas that would otherwise stew in the minds of downtrodden creatives, the awards shine a light on the work too brave for clients.

This year the grand prix went to Paul Bond & Matthew Wyatt, for their work ‘Coffee Cup’, designed for NSPCC.

The chairman’s award, chosen by industry and Chip Shops legend

Beri Cheetham - ‎executive creative director at ‎Leo Burnett Group UK, landed with Wondersnevercease’s ad ‘Age is just a number’ for Seven Seas Cod Liver Oil Gold.

Best ad from the future was taken by Minse Ko, Hye lee Kim, Jieun Choi & Yusol Shim – Skype ‘Sky Tutor’.

You can see some of the finest work below. Keep scrolling down for the winners.

Ad from future - Mullenlowe Open - iPhone 9

Ad without a headline - Big Dog - Teatime of the Month

Ad without a headline - Media Therapy - Haemorrhoid Cream

Ad without a visual - The Agency - Clickity Tickets

Alternative media space - Multiply - Check your manhole

Best charity - Oliver - Brazilians

Best parody - Born Social - Belong anywhere

Best political - Ric Bixter - Tory Cuts

Best political - School of Communication arts - Wankers welcome

Celebrity - AIS - Keeping Britain smiling

Charity ad - Keith Nevans - Would you rather

Doesn't need to be advertised - Paul Bond - Ventriloquism

Hope hell of winning - Phil McDonald - Bring back the rainbow

Hope in hell of winning - Radley Yelder Birmingham - Don't stream and drive

Postcard space - Momentum - Don't Suffer

Postcard Space - Stein IAS - To Let

Shit creek - School of Comms arts - Predator

Vandalism of existing ad - Sapient Nitro - Perfect Mattress

Below is the full list of the winners.

Grand Prix

Paul Bond & Matthew Wyatt

For NSPCC

Coffee Cup

Chairman’s Award

Wondersnevercease

For Seven Seas Cod Liver Oil Gold

Age is just a number

Best Ad from the Future

Minse Ko, Hye lee Kim, Jieun Choi & Yusol Shim

For Skype

Sky Tutor

Best Political Advert

Mikey & Ben - School of Communication Arts

For London Sperm Bank

Wankers Welcome

Best Vandalism of an Existing Advert

SapientNitro

For TINDER

Perfect Mattress

Best Vandalism of an Existing Advert

Lick Creative

For Land Rover

End of an Era

Best Use of Honesty

Bank of Creativity/One Minute Briefs

For GambleAware

brokelads

Best Ad without a Headline

Wondersnevercease

For Seven Seas Cod Liver Oil Gold

Age is just a number

Best Ad without a Headline

The Marketing Store

For Specsavers

Should have…

Best Ad without a Visual

Mutiny

For The Independent

Download. The lowdown.

Best Ad without a Visual

AgencyUK

For Trainline.com

Clickity Tickets

Best Ad for something that doesn’t need to be advertised

Paul Bond

Ventriloquism

Best Use of Alternative Media Space

Paul Bond/Matthew Wyatt

For NSPCC

Coffee Cup

Best Use of Alternative Media Space

BURN

For Byron

Byron Survival Stamp

Best Use of Alternative Media Space

Multiply UK

For Prostate Cancer UK

Check Your Manhole

Best Rejected Concept

Peppermint Soda

For Sweet’N Low

Sweet tips for easy living

Best work for a brand you have not a hope in hell of winning

People, Ideas & Culture

For Amnesty International + Twitter

The cost of speech

Best work for a brand you have not a hope in hell of winning

Phil McDonald

For Skittles

Bring Back the Rainbow

Best Shop Window Postcard Space

Momentum

For Refuge

Don’t Suffer

Best Shop Window Postcard Space

Paul Bond

For Astronomy Club

Best Shop Window Postcard Space

Sian James

For Claustrophobia Support Group

Best Charity Advert

Paul Bond & Matthew Wyatt

NSPCC

Coffee Cup

Best Charity Advert

Oliver

For WWF

BRAZILIANS

Best Charity Advert

Keith Nevens – University of Sunderland

Amnesty International

Would You Rather

Best Charity Advert

Alchemy

Women’s Support Project

Poverty shouldn’t mean prostitution

Best Corporate Identity

Matthew Wyatt

For Waitrose Prosecco

Bubbles

Best Use of an Animal

Filippo Rizzo

For Nando’s

Hide-and-seek

Best Use of a Celebrity

Mikey & Ben - School of Communication Arts

For London Sperm Bank

Wankers Welcome

Best Use of a Celebrity

Osbornenash

For BT Sport

Gary Lineker

Best Use of a Celebrity

Creative Race

Paul Daniels

Magic

Best Use of Tech for Tech’s Sake

Seungho Oh & Jiyun Kim

For iPhone

iDog

Best Use of Tech for Tech’s Sake

MadeBrave

For Sniffrr

Best Parody

Alex and Emily Creatives

For Snapchat/Apple

Snapped on an iPhone6

Best Parody

BORN SOCIAL

For Airbnb

Belong Anywhere

Ad most likely to get the Chip Shop Awards up Shit Creek

We are Boutique

For Airbnb

Ad most likely to get the Chip Shop Awards up Shit Creek

Angus & Drew - School of Communication Arts

For Adidas

Predator

Best Chip Shop Trophy Design

Momentum

Battered Sausage Award

Check out last year's winners here or catch up with some of our team’s favourite work here.

We’ve also mined our Chip Shop Judges for their creative wisdom in a new series of interviews, catch up with that here.

Agencies The Drum Chip Shop Awards Ad of the Day

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