Copa90 takes Fifa and Chill on the road for Euro 2016 after partnering with Ibiza Rocks

Football media platform Copa90 is positioning itself to make the most of Euro 2016 this summer after revealing it will take its hugely popular Fifa and Chill show to the beachfront for a live broadcast at the Ibiza Rocks music festival.

Hosts Poet and Vuj will set up shop in the open air Ibiza Rocks Bar in San Antonio where they will live stream their interview chat show Fifa and Chill, where famous names in the football world join then for a chat while playing EA’s Fifa 16 game.

The platform has over 11 million followers and has grown in popularity following star appearance from the likes of Professional Footballers’ Association player of the year Riyad Mahrez and Arsenal’s Theo Walcott.

James Kirkham, the head of Copa90, said the partnership with Ibiza Rocks was a “perfect match”.

“They’re two of the most exciting, visceral, vibrant brands around in 2016, so it’s a dream ticket to collaborate when one of the world’s biggest football tournaments is on.

He added: We’re going to bring the absolute unadulterated excitement of Euros 2016 to our football-obsessed audience wherever they are. Poet and Vuj in Ibiza hosting the mother of all pre-game parties with a bunch of very special guests feels about as good as it gets.”

Brand director at Ibiza Rocks, Shane Murray, said: “We strive to approach things from a different angle so working with Copa90 - a brand who've also ripped up the rulebook - to deliver something this unique around the Euros feels very us.

This summer the famous beachside stage plays host to acts such as Skrillex, Faithless and LCD Soundsystem and will be will be supported with a range of activity from both Copa90 and Ibiza Rocks platforms.

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Tony Connelly

I cover media, marketing and sponsorship news within the sports industry. This includes breaking news as well as writing feature pieces with insights from experts in the sports marketing world.

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