News

Ladbrokes extends its sports sponsorship portfolio with FA partnership

Ladbrokes has agreed terms with the Football Association (FA) to become the new official betting partner for the national governing body for English football.

The bookmaker will become the official betting partner of the FA which will cover the England national team and the Emirates FA Cup.

The deal will see Ladbrokes benefit from brand exposure at England's international fixtures and the Emirates FA Cup. With England's home matches played at Wembley, the betting firm will also be the exclusive in-stadium bookmaker.

“This partnership with Ladbrokes comes at a time when the FA, as a not-for-profit organisation, is investing record levels back into football at all levels of the game,” said FA chief executive Martin Glenn.

“Ladbrokes join an outstanding portfolio of official FA partners, providing support across the England team, and the most famous cup competition in the world, the FA Cup.”

The new deal marks an extension of Ladbrokes' football sponsorship portfolio which also includes the Scottish Professional Football League.

Get the Newsletter

Keep up to date with the latest news and insights.

Subscribe

Tony Connelly

I cover media, marketing and sponsorship news within the sports industry. This includes breaking news as well as writing feature pieces with insights from experts in the sports marketing world.

All by Tony