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Snapchat growth continues as daily user numbers overtake Twitter

Expiring photo messaging service Snapchat looks to have outpaced Twitter for daily users, a good indicator of its explosive growth.

Bloomberg reports that sources close to the company say it sees an average of 150 million users a day, up from 110 million users in December.

Twitter recently announced that it sees 310 million users each month. But back Q2 2015, chief financial officer Anthony Noto, admitted that of its monthly active users, around 44 per cent log in each day from its top 20 markets.

The 44 per cent figure has not been revised by the company since 2015, while the monthly active users has remained relatively steady. Assuming DAU, like MAU, hasn't changed drastically in the last year, daily active users sits at an estimated136m with the latest available data - less than Snapchat's 150m users.

There should be little crossover between the companies, one distributes short-form video and images, and the other quickfire messages. But Snapchat has put major emphasis on its media offering through its Discover service, through which publications can share the day’s top news stories with users - a feature that somewhat infringes on Twitter’s unique selling point as a real-time news source.

It was reported earlier this week that Snapchat is poised to redesign Discover to make it easier for its media partners, which include Mashable and the Wall Street Journal, to share content online.

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John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

Fuelled by tea.

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