Bud Light ambassadors Seth Rogen and Amy Schumer raise a beer to gay marriage

Bud Light has made use of its election season spoofing campaign to wade into the US same-sex marriage debate.

A new 30 second ad from the brewery featuring comics Seth Rogen and Amy Schumer continues the ‘The Bud Light Party’ discussing the ins and outs of LGBT weddings.

Marking the start of Pride Month, Wieden + Kennedy's work sees Rogen announce: “Bud Light proudly supports everyone’s right to marry whoever they want.”

On the campaign, Alex Lambrecht, vice president of Bud Light at Anheuser-Busch, told Adweek: “By featuring Seth and Amy at a same-sex wedding, we're showing how all weddings — regardless of who is getting married — share many similarities and moments to celebrate."

The campaign is also supported by OOH activity in New York and Los Angeles.

“We created this spot because equality for all Americans is a concept that unites many Bud Light drinkers."

While Bud Light seems to be drifting towards the more liberal crowd - the brand also enlisted Ellen DeGeneres to share the slot on her Twitter - sister brand Budweiser seems to be leaning more on national pride in the run up to the election, simply rebranding as ‘America’.

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John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

Fuelled by tea.

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