Microsoft targets cloud start-ups with new venture division
Microsoft is positioning itself as the go-to product provider for cloud start-ups with the launch of Microsoft Ventures, a new arm focussed on firms developing business software, communication products and HoloLens software amongst others based on Office 365.
This rationale will see Microsoft apply its financial muscle to support North American and Israeli companies who are developing products which make use of the firms existing product range with a view to boosting sales and usage of those products down the road.
Nagraj Kashyap, head of the new division, said: “There are often questions around corporate venture programs versus venture capital firms, and whether or not they are at odds or create disadvantages for entrepreneurs. In our case, we are driven by the desire to help early stage companies take advantage of Microsoft’s financial, technical and GTM resources.”
The Microsoft Ventures name was previously employed by its developer evangelism group which has now been renamed Microsoft Accelerator, an enablement programme offering business consulting advice and technology to startups.