Manchester City’s push to market themselves as a leader in tech innovation has led the club to partner with Ideas Britain to drive forward new concepts which attempt to change how fans interact with football.
Next season the Premier League club will run trials for a new in-stadium mobile app called Snaptivity which will allow fans to focus stadium cameras on themselves and friends during match highlights to create an ‘event triggered extended selfie’.
The partnership was initiated after Snaptivity won Ideas Britian's #InSport competition, a campaign supported by the club and Creative England, which gives entrepreneurs the chance to develop new innovations around sports through the Ideas Britain mobile app.
Next season Man City will test Snaptivity’s filming technology at the Etihad Stadium where fans will be able to record ‘selfies’ from multi stadium cameras during key match moments for downloading, tagging and sharing across social.
Manchester City’s head of research and insights, Andrew Gilligan, said the Ideas Britian #InSport competition had “presented a fantastic opportunity to offer creative, young entrepreneurs support on their projects and we look forward to seeing what happens next”.
Snaptivity founder, Amit Pate, added: “Ideas Britain gave us the unique opportunity to connect with brands like Manchester City, receive funding and gain access to knowledge and expertise that a young entrepreneur could only dream of.”
Caroline Norbury, chief executive of the not for profit organisation that supports the creative industries, said Creative England was “delighted to be able to support Snaptivity with their fan engagement technology.”
“We champion sustainable, enterprising business ideas and look forward to seeing these winners on a global stage and exploring new ways to unearth and assist British talent with technology like Ideas Britain’’
The partnership with Snaptivity is the latest move from Man City to experiment with new technologies, such as its recent VR trials, which will help the club market itself to fan base both at home an abroad.