A look inside the latest Mary Meeker internet trends report
The internet connects over three billion people across the planet. APAC now houses the bulk of the world's smartphone users. Digital advertising in the U.S. now tops the $60bn mark, with Facebook and Google dominating this number. Meanwhile, the growth of ad blockers is on the rise.
Mary Meeker Global Internet Trends
There are now over three billion internet users
52 per cent of the world's smartphone users reside in APAC
Macroeconomic trends are negatively impacting GDP
Online adavertising in U.S. generates $60bn
Facebook and Google collectively make up over half the U.S. online advertising market
Adblocking user numbers are starting to rise sharply
Influential Kleiner Perkins Caufield Byers analyst Mary Meeker has published her latest research showing that the global digital audience has hit 3billion, but growth is starting to slow. Additionally, it also reveals the U.S. has slipped behind India, in terms of which houses the most internet users, and that 52 per cent of the world's smartphone users now reside in APAC.
Meeker, who is regularly cited by WPP CEO Sir Martin Sorrell as the most influential analyst in terms of the state of the global macro-economics, and the state of digital, published the 200-plus page document today (June 1), with some of the topline figures available in the gallery above.
A full copy of the report can be downloaded here.