Why has porn site xHamster made a beer? The Drum reviews this odd brand extension
Ubiquitous porn purveyor xHamster has very kindly let The Drum try its new limited edition beer.
Beer tasting
Early one morning, I decided it was time to give the 8.5 per cent ale a try, and it hit me immediately like a donkey kick to the face.
Here's why the brand made it – and how it tastes.
It follows the company looking to bolster its online footprint with a sponsorship of Italian cycling team Promosports Racing and it gaining widespread coverage for banning porn access in light of North Carolina's Bathroom Bill.
Also, I'm running a competition until Friday 3 June. In the comments below, or via @johngeemccarthy on Twitter, suggest what you would name your porn beer. I'll send my final bottle of xHamster beer to the person who suggests the best title. Good luck.
The company has upped its marketing on many levels:
It launched a crowdsourced rebrand after taking entries from users.
It also banned porn in North Carolina after the bathroom bill flared up.