EU referendum #VoteyMcVoteface campaign courts mockery on Twitter

Are selfies the key to getting young people to vote in the forthcoming EU referendum? A new initiative born from a government initiative seems to think to.

A social media campaign inviting youths to post a selfie alongside the hashtag #VoteMcVoteface has landed on Twitter. Inspired by the popularity a recent RRS naming competition which saw ‘Boaty McBoatface’ take first place as the public’s choice for the title of a £200m polar ship, the drive was created by founder of Snap Fashion, Jenny Griffiths.

Griffith’s told the Huffington post that she was asked to attend a government meeting alondside other tech companies to help get 500,000 young people registered to vote in the EU referendum.

“My contribution is #VoteyMcVoteface,” she said.

The campaign has, however, courted a mixed reaction on Twitter, with some pointing out that the name ‘Votey McVoteface’ was the subject of a Private Eye sketch before the government meeting had even taken place.

Others dubbed it patronising, and said it was unlikely to engage young voters.

Elsewhere, some praised the idea, and said they believed it would take off.

Griffiths addressed critics via a series of Twitter posts, saying that as long as the idea got people talking then she would be happy.

#VoteyMcVoteface follows on from a separate Britain Stronger in Europe youth campaign which creators said was made knowing youths would "probably take the piss out of it."

Rebecca Stewart

Rebecca Stewart is a reporter at The Drum. She primarily writes news, analysis and features around brand marketing and digital innovation. She has interviewed key figures from the likes of Airbnb, Amnesty International, Unilever, Facebook and Spotify, as well as covering international events like Ad Week Europe, Dmexco and Ciclope.

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