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Cinemax attempts to build buzz for Outcast with interactive trailer

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By Adam Flomenbaum, Co-Executive Editor

May 29, 2016 | 2 min read

Ahead of Friday’s premiere of ‘Outcast,’ Cinemax has released an innovative, interactive trailer for the show that leveraged both 3D audio technology along with eye-tracking software.

outcast_cinemax_trailer

In Outcast, a young man attempts to find out why he’s been experiencing demonic possessions. In the trailer, created by Campfire (part of SapientNitro), users enter ‘their possession’ and try to escape using eye motions.

The trailer is designed to build social buzz – which is becoming increasingly important to a show’s eventual success - ahead of the premiere.

For those who cannot wait until Friday, Cinemax is experimenting with windowing, another tactic that is gaining in popularity. The first episode is now available to view for free on YouTube:

Future of TV Social Media Advertising

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