The IAB’s recent “Marketer Perceptions of Mobile Advertising” report found over three-quarters of marketers believe that programmatic mobile is important. But only 27% had actually purchased mobile ads programmatically.
The Drum has partnered with Tremor Video to explore the reasons behind this disconnect.
This report aims to explore the myths and realities of trading mobile inventory programmatically today, tackle some of the challenges limiting further growth in this area and suggest some solutions.
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