Dentsu Aegis Network Sports & Entertainment and psLIVE merge forming MKTG UK
Experiential agency psLIVE and sponsorship marketing agency Dentsu Aegis Network Sports & Entertainment (DANSE) have merged, culminating in a rebrand as MKTG UK.
In 2014, Dentsu Aegis Network snapped up US agency MKTG and the new entity will serve as its UK wing, making up one of Dentsu Aegis Network’s nine global brands.
Posterscope chief executive Stephen Whyte will lead MKTG UK with support from brand experience managing director Michael Brown and sports and entertainment managing director David Peters.
On the move, Whyte said: “psLIVE and DANSE provide complementary expertise across activations, events, experiential and sponsorships.
“Joining both agencies together as MKTG UK will strengthen our ability to deliver best in class, innovative campaigns and projects and enable us to deliver both globally and locally for clients.”