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Anglian Home Improvements appoints Epiphany to optimise organic search performance and conversions

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By Michael Feeley, Founder and chief exec

May 24, 2016 | 2 min read

Anglian Home Improvements has appointed search specialist Epiphany to handle its organic search activity, driving traffic and enquiries as well as improving site performance and conversions.

Anglian Home Improvements’ head of digital marketing Matt Carey, said of the decision to work with Epiphany: “We’re really excited at the prospect of maximising the potential of online marketing for our business. The appointment of Epiphany further reinforces Anglian Home Improvements’ focus towards digital.

“It was important for us that we chose an agency we could have a long-term relationship with and Epiphany fitted the bill for us in that respect. The breadth of digital knowledge that the team has and their experience in the home improvements sector means that Epiphany can effectively align our online activity with the offline. It also opens up the future opportunities we have to utilise more digital channels and maximise our online spend.”

Epiphany’s managing director Tom Salmon said: “Anglian Home Improvements has an enviable reputation and history. We’re pleased to be working as part of the team to understand the journey from search to conversion. This is a sector that we know well and we see huge potential in organic search for home improvement brands that share Anglian Home Improvements’ focus on providing customers with great experiences.”

Epiphany, which employs 170 in London and Leeds, is part of the Jaywing group.

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