Threesome app 3nder encourages users to send Tinder pictures of dirty socks as lawsuit threatens its closure
Popular dating app Tinder has demanded a threesome app called 3nder cease operations due to similarities between the services.
In addition to bearing similar names (3nder is pronounced as 'thrinder'), and a swipe-based user interface, both apps look to hook up users. A major difference is while Tinder is linking couples, 3nder is intent on sparking threesomes, with it claiming to have half a million users.
It’s running a social campaign called #TinderSuckMySocks. It wants those sympathetic to the company's imminent plight to send Tinder pictures of their dirty socks on Twitter and Instagram, as it looks to protect the jobs of its eight employees.
#TinderSuckMySocks on @TreehouseLDN terrace.. My big toe is already sticking out ready for a good suck :P @3nderapp pic.twitter.com/SqZTEzQL09
— Paulina Sygulska (@Payah) May 23, 2016
We will not close. We will fight. @3nderapp is NOT tinder #tindersuckmysocks pic.twitter.com/9ziGwMK98T
— Kelley Drake (@greenbeach) May 23, 2016
Founder Dimo Trifonov claims Tinder never once focused on the similarities of the companies despite it operating since February 2014. He said: “Our mission and our values could not be more distinct from those of Tinder.
“We have and always will put ethics and aesthetics first. Our members seek something else entirely when they come to us — to explore their sexual curiosity and date in an open-minded space.
“With so many sexualities and relationship structures left out of Tinder and the Match Group offerings, there is room for all of us. No one should have a monopoly on love.”
He also called out IAC’s company mission, claiming “If your company’s mission is only to generate more and more cash so you can stack it and satisfy your sales goals then you have a problem, a moral one.”
3nder is set to launch an Android app to accompany its iOS offering, a move which could swell its user base and provide a further existential risk to Tinder by swiping up some of its more curious provocateurs.
The Drum has reached out to Tinder to confirm the accusations.