Chang Beer host ‘refreshingly Thai’ experiential activation with AgencyUK
Thai beer brand Chang Beer hosted a ‘refreshingly Thai’ experience at Westfield Stratford shopping centre in London last Thursday (19 May), during which shoppers received a ‘Massage in a bottle’.
Londoners were invited to receive a free massage inside a 2-metre-high Chang Beer replica of the brand new green bottle design that has just launched in the UK. Award-winning masseuses offered free Thai based massages from noon to 8pm.
To promote the activation, Chang Beer brand ambassadors toured the shopping centre in a Chang Beer branded Tuk Tuk, encouraging commuters to get a lift to their free massage, as well as free samples of Chang Beer.
A variety of limited edition ‘Land of Smiles’ beer mat masks were handed out as part of a social media competition which launched on the same day. Participants have a chance of winning a pair of return flights to Thailand by posting selfies using the Chang Beer ‘Land of Smiles’ beer mat masks onto social media using #ChangBeer. The beer mat masks will be available at a variety of Thai restaurants in London and beyond, as well as from the sampling activation, which was devised by AgencyUK.
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AgencyUK
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