The coveted Grand Prix award at The Drum’s Marketing on Mobile Awards last night (18 May) went to Mindshare UK for its work with car marque Jaguar on the #feelwimbledon campaign.
The MOMAs celebrate the most effective and innovative work carried out in the mobile industry.
Mindshare was praised for its work on the Wimbledon campaign, which saw Jaguar harness wearable technology and court sensors to measure the mood and emotion of the crowd before creating live updates which were fed out on social channels.
Meanwhile, the Chairman’s award – which this year came from the IAB’s director of marketing and industry engagement, Alex Kozloff – went to Future Platforms for its work on pizza chain Domino’s apps in the UK.
Kozloff said of the winner: “Despite recent increased competition in the food and drink delivery sector from new entrants to the market, this company has established itself as the one to beat in it's category. As one of the most downloaded apps across both Google Play and iTunes, it's proof that when done right, mobile can add millions of pounds a week to an organisation's bottom line.”
Elsewhere, Manning Gottlieb OMD and client Starbucks won the award for most effective brand on mobile for ‘Mobile Order and Pay’.
A full list of the winners can be found on the dedicated website.
The awards, which took place at the London Marriott Grosvenor Square in London, were sponsored by O2-owned mobile marketing proposition Weve, RAR, Tint, The Drum Network, Pinpoint and Tabmo.