Bauer Media appoints Liz Martin as commercial marketing director
Bauer Media has promoted Liz Martin to commercial marketing director, working across its multi-platform portfolio of media brands.
Martin will be responsible for developing the commercial marketing strategy, using her extensive content, research and product knowledge to bring to life its brands and audiences.
Martin is currently publisher on Bauer Media’s music, film and maturity markets. She has been instrumental in recent innovations such as the launch of Empire Live – a three-day immersive movie and entertainment event. She will begin her new role on 23 May.
Abby Carvosso, group managing director, Bauer Media Advertising, said: “Liz has such a unique understanding of our brands, and a deep insight of our audiences. This experience combined with content, marketing and commercial instinct will be critical as we further build reach, engagement and the influence of our brands across multiple platforms. This is an exciting time for us as we continue to grow our radio business, as seen by the acquisition of Orion, and develop our digital advertising offering including InStream+.”
Liz Martin said: “I’m looking forward to bringing together my commercial and consumer experience, plus understanding of the Bauer portfolio, to help deliver the next stage of our commercial marketing strategy. With powerful brands and valuable audiences, this is a really exciting role as the business continues to grow its competitive advantage.”