David Cameron turns to Tinder to pursue young voters ahead of EU vote
David Cameron has turned to Tinder to try and encourage young people to vote in the UK referendum.
The prime minister wants youths to 'swipe right' when it comes to signing up to the electoral register ahead of the 23 June referendum on Britain's EU membership.
Tinder is thought to be planning an initiative with campaigning group Bite the Ballot to encourage young people to get involved in the Brexit debate, while viral news site the Lad Bible is set to play host to homepage takeovers and editorials urging readers to make sure they're registered.
The deadline to sign up for a polling card is 7 June, and recent changes to the electoral system mean thousands are yet to register to vote. To highlight the urgency of promoting the deadline, Cameron addressed a meeting of senior figures from sites including Facebook and Twitter to encourage under-25s to register.
The Times reports that Google and BuzzFeed were also present at the gathering last week.
While the meeting was called to encourage electoral registration, promotions across platforms like Tinder and the Lad Bible, which boasts 12 million Facebook subscribers, are likely to boost the anti-Brexit campaign's profile.
Polls suggest that two thirds of those under the age of 25 are braced to back the remain camp, of which Cameron is a part of, but that millions of under 40s have still not signed up to vote.
More political campaigns have been finding their way on to Tinder of late. In March the US 2016 election's 'Swipe the Vote' drive matched users up with presidential candidates to lure its millennial users into the voting booth.