UberPool car sharing service now accounts for a fifth of all Uber fares
Uber is witnessing evolution in its service delivery with the continued growth of its low cost UberPool car sharing venture which allows passengers travelling in the same direction to share a ride with others.
Cheaper than a standard standalone fare, the service has grown quickly since its launch in 2014 to the extent that it now accounts for 20 per cent of all rides globally, equating to some 100m Pool rides.
The stats were divulged by Uber’s strategy head David Plouffe, who implied that Uber was willing to forego high margin services in favour of growing its customer base by acquainting a broader spectrum of people with its app.
Uber has pushed the service in the hope of building economies of scale whilst also giving its customers greater choice in getting from A to B and even limiting its environmental impact by reducing the number of overall car journeys.