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Bauer Media consolidates UK and Nordic output under Paul Keenan

Bauer Media UK chief executive Paul Keenan has been selected to lead the UK and Nordic branches’ magazine, radio and digital operations.

Meanwhile, David Goodchild, the Australia, New Zealand and Hong Kong chief executive of Bauer Media is set to leave the company as of 13 May.

Andreas Schoo, executive board member, Bauer Media Group, said: “To increase our growth, operational performance and competitiveness we have decided to consolidate our UK and Nordic operations, under the leadership of Paul. This will strengthen our business for the future and enable us to seize new opportunities in these key territories.

Keenan added: “Bauer Media is exceptionally well positioned with a unique set of influential brands living across multiple channels and devices.”

“This multi-media offer makes us a compelling marketing partner for our clients and an exciting and different content creator. I am delighted to have the opportunity to take the business further forward, and to meet the many exciting opportunities that lie ahead”.

On the departure of Goodchild from the APAC region, Shoo said: “I would also like to take this opportunity to thank David. He leaves our business in great shape and we wish him all the very best for the future."

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John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

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