Real-time movie Sickhouse short debuts on Snapchat
Many advertisers herald the future of shortform video and the rise of mobile. One media company has taken this trend on board to release a full movie on Snapchat in many, many parts.
Indigenous Media shot over five days (29 April – 3 May) a movie told via the medium of Snapchat. Video shorts released gradually over photo messaging app in real time debuted almost as an experiment on the app, but Mashable reports it amassed millions of views.
The company, having previously worked on Black Swan and In Treatment, were looking to capture a younger audience where it knows it can find them – Snapchat.
Company founder Jake Avnet told Mashable: "Snapchat has enormous viewership and engagement, and until now no one had really attempted a true long form story on it so we were eager to take on the challenge.
“We’re all fans of The Blair Witch Project, which was the first major found footage film. And we were amazed by the performance of LonelyGirl15, which in many ways put YouTube on the map as a storytelling platform.”
The videos will be edited together and released on Vimeo in June.
Check out the trailer below.